Rolls and rolls of gorgeous textiles saved from wasting away
Why is Deadstock the key to sustainable fashion?
In today's fashion landscape, sustainability is no longer just a trend; it's a necessity. As you become increasingly conscious of your environmental footprint, the demand for eco-friendly and ethical fashion options continues to rise. One of the solutions is the use of deadstock fabrics. These materials offer numerous benefits, both for the environment and for fashion brands looking to reduce waste and uphold sustainable practices.
Some answers
The A-B-C of Deadstocks
Deadstock fabrics are surplus textiles that have been left to waste away by big fashion houses after they’ve decided they have no use for them. At Humans & Land, we’ve discovered thousands and thousands of rolls of them abandoned in warehouses in Italy. We use them to create all the gorgeous pieces you see on our site.
By utilizing deadstock fabrics, fashion brands can reduce the need for new materials, thereby decreasing the environmental impact of textile production. This practice helps conserve natural resources, minimizes energy consumption, and reduces greenhouse gas emissions associated with the manufacturing process.
One of the most significant advantages of deadstock fabrics is their role in waste reduction. Instead of ending up in landfills or being incinerated, these unused textiles are given a new life in fashion production. By repurposing existing materials, brands can divert waste from the landfill and contribute to a more circular fashion economy.
Deadstock fabrics are often available in limited quantities, making them ideal for creating unique and exclusive fashion pieces. Because these materials are not produced in large quantities, garments made from deadstock fabrics have a sense of rarity and individuality. It’s why you’ll see a stamp by some of our pieces signifying how many are left in that fabric.
In addition to their environmental benefits, deadstock fabrics also let us offer our handmade clothes at prices that are considerably less than those of the big fashion houses. And because you won’t want to throw them out after one season in many ways they offer a greater value than all the fast fashion brands that have come into existence in the last decade.
Because these fabrics have often been abandoned by big fashion houses, the quality is unmatched. From luxurious silk and soft cotton to cashmere and eben satin, we use a wide variety of materials to create our unique Humans & Land look.
By embracing deadstock fabrics, we’ve been able to reduce our ecological footprint and create the kind of clothes you’ll be proud to wear. Check out our collections and see how our commitment comes to life in what you’ll wear every day.